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Santa Barbara-bred Tyler and Napa Valley-native Kim launched Halcyon Wines in 2013 after Tyler discovered an intriguing Cabernet Franc vineyard along the Central Coast—a varietal he always dreamed of working with. In his 15 years of winemaking experience, Tyler has produced some of the most critically acclaimed wine as Assistant Winemaker at world-renowned Tablas Creek Vineyard and Provenance in Napa Valley. Tyler recently graduated with an Executive MBA in Wine Business through Sonoma State and is helping to develop new brands and reinvigorate legacy brands.
Kim Elwell is a PR and marketing expert with nearly a decade of experience serving celebrity, hospitality, and food/wine clients throughout the Bay Area and beyond—most notably managing Bob Weir’s (Grateful Dead) recording studio, TRI Studios in Marin, California. Kim works full-time as Account Director for The James Collective, a boutique PR and marketing agency based in wine country and New York City.
Together the Elwells combine their deep-rooted love of wine and California, bringing you a nouveau take on California Cabernet Franc.
In this episode we mention…
Tyler graduated with his Executive MBA in Wine Business from Sonoma State University
Nom de Guerre, Tyler’s new label
Boojee, Kim’s new label
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In 2012, Sonoma State University launched the first Executive MBA Program in Wine Business in the United States. This program was developed in response to the needs of wine industry leaders and remains North America’s only program that combines globally recognized excellence in business education with a highly focused wine industry focus. The program is accredited by AACSB, an achievement that fewer than 10% of eligible business programs are able to earn.
So far the program has produced nearly 200 alumni who are going on to provide the next generation of wine industry leaders and entrepreneurs. Students have access to an unparalleled network of wine industry scholars, practitioners, and classmates from day one of the program. Courses are held in the Wine Spectator Learning Center, an innovative learning space gilded with advanced technology and flexible learning classrooms. Applications for the 2020 Sonoma Executive MBA in Wine Business cohort are being accepted now through February 28th. Visit SBE.Sonoma.edu/MBA for more information, to speak with an admissions counselor, or to RSVP for an information session. SBE.Sonoma.edu/MBA or call 664-3501.