Brian Smith its the co-founder and COO of Winc, a modern winery.
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Winc is a unique winery in that they make over 100 individual SKUs of wine from around the country at a range of price points. On top of that, their direct-to-consumer first model and mass utilization of Digital marketing mixed with a heavy dose of customer feedback have enabled them to continue to craft wines that their audience is looking for. With a 684% increase in new member sign-ups between March 15 2020 and March 28 2020 and an 80% increase in revenue in March over February, the company is seeing some incredible growth.
Previous to founding and growing Winc with his partners, Brian founded successful finance and fashion startups. Additionally, he created the wine program for the tech-enabled Clo Wine in New York and founded the millennial cult brand Jolie Folle rosé.
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Re-imagining the Path from Grapes to Glass with Brian Smith
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Hey, I'm Chappy
I'm a Sonoma County, California based award winning sommelier, podcaster, wine marketer! I've personally sold tens of millions of dollars in wine, been nominated for Wine Enthusiasts Wine Star Sommelier of the Year, been selected as a 40 Under 40 tastemaker at the ripe age of 26, and helped restaurants get Michelin stars.
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Hey, I'm Chappy
I'm a Sonoma County, California based award winning sommelier, podcaster, wine marketer! I've personally sold tens of millions of dollars in wine, been nominated for Wine Enthusiasts Wine Star Sommelier of the Year, been selected as a 40 Under 40 tastemaker at the ripe age of 26, and helped restaurants get Michelin stars.